Marketing Ideas

Strong Resident, Strong Community

Strong Resident, Strong Community

Posted on 29. Jun, 2011 by .

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My neighbor Sage comes to mind when I think about an ideal tenant. First off, she’s reliable, responsible and stable. She’s lived in her apartment for nearly seven years. She treats her rented space with the utmost respect — just as if it were her own. She organizes efforts to clean up litter, create street art and plant flowers. I figure that her landlord certainly must know a thing or two about enticing high-quality, socially responsible tenants.

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Go Green with Video Tours?

Go Green with Video Tours?

Posted on 15. Jun, 2011 by .

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It’s no secret that shopping for a new place to live can take a lot of time, but do you know how much pollution it creates too? ‘On average, homebuyers see 15 properties before choosing one’ (HUD website)

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Eco-Brokers, A New Way to Stand Out from the Crowd

Eco-Brokers, A New Way to Stand Out from the Crowd

Posted on 19. Oct, 2010 by .

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A few months ago, I met – quite by chance – an eco-broker. According to her business card, this was no ordinary eco-broker. She was Minnesota’s first eco-broker. And she happened to be representing a friend of mine who found himself in a pickle. A property he’d had on the market for a few years was finally getting serious interest from potential buyers.

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Why Go Green In Property Management

Why Go Green In Property Management

Posted on 26. Aug, 2010 by .

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According to my friends out there who manage single-family rentals, vacancies are high, rents are dropping and it’s tough to find qualified applicants. Gaining an advantage in this atmosphere is more important than ever and going green may be just what the doctor ordered.

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“Going Green Helps You Target the Tenants You Want”

“Going Green Helps You Target the Tenants You Want”

Posted on 19. Aug, 2010 by .

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I recently had an uncomfortable, albeit necessary conversation with a landlord who owns a property on my block. This face-to-face meeting followed a rocky year with one of her tenants—the kind of neighbor no one wants to live near: Yelling in the street at all hours of the night, an unkempt yard complete with garbage bags that languished in the front yard for weeks on end, and serving as headquarters for increasingly badly behaved teenagers with hobbies that included drug dealing. Needless to say, neighbors were not happy.

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Advertising Within the Community: Ready, Set, Recycle!

Advertising Within the Community: Ready, Set, Recycle!

Posted on 07. Jul, 2010 by .

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One of the many benefits that can come from volunteering to be in neighborhood events is free publicity. Community programs can be one of the most beneficial and cost-effective ways to advertise, mainly because they are usually publicized in some manner—television, newspaper, etc.

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Energy Star Appliances: Your Key to Higher Occupancy

Energy Star Appliances: Your Key to Higher Occupancy

Posted on 18. Jun, 2010 by .

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Housing and demographic trends indicate that families are getting smaller, more single people are seeking housing and people are doubling up out of necessity. Given the current glut of housing across the country and the continuing economic difficulties, what more can rental home managers do to fill vacancies?

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5 Ways To Attract more Residents with Green Marketing

5 Ways To Attract more Residents with Green Marketing

Posted on 18. Mar, 2010 by .

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Environmentally conscious folks tend to bring certain values to all areas of their lives—particularly their living spaces. Greenies aren’t perfect, but they are generally more mindful of their impact on resources regardless of whether they pay for access and use (gas for heating, for example) or own the mechanism to create heat (i.e., a furnace).

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